![]() ![]() Then what are the metaverse characteristics? The metaverse idea is still in its infancy, and there's no widely agreed-upon term for it some of these characteristics help define the metaverse. It's already widely expected that the experience will become part of the guest experience in the near future. The metaverse will blur the line between commerce and culture, allowing brands to engage in unprecedented levels. For brands, this new frontier is about preparing for the unknown. The metaverse is the new frontier, and it's the work of millions of people instead of corporations. ![]() Unfortunately, it also means the demise of established businesses that are not adapting to the changes brought about by the digital age. Creating the metaverse is like creating the internet before it, creating new opportunities and businesses. It is a location where culture and society mesh together through connected platforms and services. The metaverse is a conceptual realm that draws parallels to the Internet 3.0. With the emergence of new technologies such as 5G, virtual worlds will allow users to experience their immersive phy-gital worlds of expression and design. Well, the metaverse, a shared virtual space that can be accessed widely, will be a reality by 2023 (or even longer). From its origins in science fiction, the metaverse has become a catchall for anything that mixes physical and virtual worlds. In October, CEO Mark Zuckerberg unveiled a vision of the future dizzying and mind-boggling.
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